Rooted Tale helps local business owners in Nova Scotia turn real experiences into a published story page: who you are, why you started, and what you make. Customers get to know the people behind the product, not just a listing.

Yes. Creating and publishing your story page is free to start. Sign in, complete the guided interview, review your draft, and publish when you’re ready. No credit card needed.

A Google account to sign in, a few clear photos of your products or space (phone photos are fine), and about 10 to 15 minutes. If you want to answer by voice, allow microphone access when your browser asks.

Plan for about 10 to 15 minutes, depending on how much you share in the interview and how much you adjust photos and wording in preview. Your progress is saved, so you can leave and finish later from your dashboard.

A public story page at rootedtale.com/story/your-slug that you can share on Instagram, your website, in email, or at markets. It is a page of your own, not a post that scrolls out of view.

Makers, bakers, roasters, artisans, and other small local brands who want an honest page about their business without hiring a writer or an agency. If you would rather tell your story in your own words than write marketing copy from scratch, Rooted Tale is built for you.

No. Answer the guided questions by speaking or typing whatever comes to mind. Rooted Tale turns your answers into a draft you can review and edit before anything goes public.

You are, with some help. Rooted Tale uses an AI-assisted workflow to turn your answers into a first draft. It takes the manual work out of interviewing and drafting, so you can go from a few answers to a story in one sitting, without needing to be a writer. The story is built from what you tell us, using your own words wherever we can, and nothing goes live until you’ve read it, edited it as much as you like, and chosen to publish.

1. Sign in and complete your Business Profile.

2. Answer four short interview sections: Our Rooted Tale, Bestseller Spotlight, Founder’s Journey, and Heartfelt Note.

3. Add your photos in Visual Curation.

4. Wait a moment while your draft generates.

5. Review everything in preview, then publish. Your page goes live at a link you can share anywhere.

Yes. Allow microphone access when asked. If voice isn’t available, you can type instead, and you can pause and continue later from your dashboard.

Yes, as many times as you like, with no restrictions. Sign in to your dashboard to reopen preview, edit sections, update photos, and adjust brand colors. Publish again when you’re ready, and visitors will see your latest version.

Yes. In preview, open Brand Colors to choose a preset palette or set your own primary, secondary, and text colors. You see changes live before you apply them, so your page feels like your brand before you publish or update.

Browse Explore to discover local makers and read their stories, and follow Rooted Tale on social. To feature your own business, choose "Create Your Story" to get started.

Email rootedtale@gmail.com with your business name and a short note about where you’re stuck. We’re a small team, and we’ll get back to you as soon as we can.